Quick Hit:

Mario Kart toys are back in McDonald’s Happy Meals, featuring popular characters in new designs, including Gold Mario and Rose Gold Princess Peach, now with mix-and-match vehicle parts.

Key Details:

• The new Mario Kart Happy Meal toys feature characters like Mario, Luigi, Donkey Kong, and Yoshi, with additions of Gold Mario and Rose Gold Princess Peach.

• Toys are now in traditional karts instead of motorcycles, with adjustable chassis for mix-and-match fun.

• The promotion continues McDonald's and Nintendo’s long-standing partnership, following previous Mario-themed toys and collectibles.

Diving Deeper:

McDonald’s has launched a new Mario Kart Happy Meal promotion, bringing fan-favorite Nintendo characters back to drive-thru windows and tabletops across the globe. This latest collaboration with Nintendo offers Mario Kart 8 Deluxe-inspired toys featuring Mario, Luigi, Princess Peach, Donkey Kong, Toad, and others. For the first time, special edition characters Gold Mario and Rose Gold Princess Peach are part of the lineup, expanding the collection’s appeal for both younger fans and seasoned Nintendo collectors.

This newest release departs from past designs, which featured select characters on motorcycles. In this 2024 set, all characters come in traditional Mario Kart vehicles, a nod to the classic gameplay style that has made Mario Kart a staple for over 30 years. Notably, McDonald’s has included a mix-and-match element, allowing fans to swap out kart chassis and design customized rides, adding a new collectible twist that encourages visits to collect the entire set.

The promotion is the latest in a series of Nintendo tie-ins for McDonald’s, which included Mario Kart-themed toys in 2014 and 2022, as well as Super Mario Bros. Movie toys in 2023. Earlier promotions gave fans glimpses of Princess Peach’s design for the movie, generating excitement for the film's release.

This new Happy Meal offering aligns with McDonald’s ongoing strategy to attract customers through high-demand partnerships with major brands like Nintendo.