Quick Hit:

Taco Bell has launched its Mtn Dew Baja Blast Gelato nationwide, available exclusively to rewards members via its app. The gelato celebrates the 20th anniversary of the beloved tropical lime-flavored soda.

Key Details:

• The gelato debuted on Sept. 3, 2024, for Taco Bell rewards members.

• It was initially tested in August 2023 at a single Irvine, CA location, where it quickly sold out.

• Taco Bell plans to release a Baja Blast Pie later this year.

Diving Deeper:

Taco Bell is turning up the heat on fast food innovation with the national release of its Mtn Dew Baja Blast Gelato, an icy treat inspired by its wildly popular Baja Blast soda. Available starting September 3 exclusively to rewards members via the chain’s app, the gelato infuses the fan-favorite tropical lime flavor into a creamy dessert, transforming the iconic beverage into an entirely new experience.

The Baja Blast Gelato first appeared in August 2023 during a two-week test run at a single Irvine, California Taco Bell location, where customers flocked to try the limited-edition treat. Its immense popularity prompted the brand to roll it out nationwide for a limited time, signaling its commitment to delivering unique menu offerings for its loyal fan base.

Developed by PepsiCo Foodservice in partnership with Taco Bell, the gelato is part of a broader celebration marking the 20th anniversary of the Mtn Dew Baja Blast, which first hit menus in 2004. Throughout the summer, Taco Bell has been pushing the boundaries of Baja Blast promotions, offering everything from exclusive drink deals to branded merchandise drops.

Fans of the Baja Blast line can look forward to even more innovations, with the chain confirming that a Mtn Dew Baja Blast Pie is in the works, slated to arrive later this year. Additionally, Taco Bell's ongoing $1 Happier Hour deal, which offers medium Baja Blast drinks and regular-sized Baja Blast Freezes for just $1, runs every day from 2 p.m. to 5 p.m.

As Taco Bell continues to find new ways to celebrate the Baja Blast legacy, it's clear that fans of the brand can expect more creative, tongue-tingling surprises ahead.