Quick Hit: 

Donald Trump is seeing increasing support among Latino voters, as economic concerns drive more voters to his side. Recent polls show significant gains compared to past elections, with Latinos increasingly prioritizing the economy, crime, and immigration.

Key Details:

• A new NBC-Telemundo-CNBC poll shows Trump cutting into Kamala Harris's lead with Latino voters, with Harris at 54% and Trump at 40%.  
• Latinos ranked the economy as their top concern, with 93% of Trump's Latino supporters identifying it as a priority.  
• Trump's support is strongest among Latino men under 50 and those without college degrees, but Harris maintains a 26-point lead with Latina women.

Diving Deeper:  

Donald Trump is making significant inroads with Latino voters as concerns over the economy dominate the 2024 election landscape. A recent NBC-Telemundo-CNBC poll shows Trump garnering 40% support among Latino voters, a dramatic rise from his 2016 and 2020 performances, where he earned 19% and 27% of the demographic's vote, respectively.

The poll highlights a key shift within this critical voting bloc. Latino voters have historically favored Democrats, with past elections seeing a much wider gap. In 2012, Democrats led by 39 points, and in 2016 by 50 points. Today, Trump’s gains represent the lowest level of Latino support for Democrats in the last four election cycles.

Economic concerns are a driving factor behind Trump’s growing popularity with Latinos. According to a recent Pew Research Center study, 85% of Latino voters view the economy as the most important issue in the election. Among Trump’s Latino supporters, that number rises to 93%, followed by concerns about violent crime (73%) and immigration (71%).

This trend of Latino voters shifting toward the GOP is particularly strong among Latino men, especially those under 50 and those without college degrees. The NBC poll shows that Latino men over 50 favor Trump over Harris by a margin of 51% to 42%, with similar numbers for those lacking a college education. Meanwhile, Harris continues to lead among Latina women, holding a 26-point advantage.

Republicans are actively working to capitalize on this momentum. The Trump campaign has rebranded its Latino outreach efforts as "Latino Americans for Trump," emphasizing a pro-America message that resonates with voters who see themselves as integral to the nation’s fabric. Through rallies, door-to-door canvassing, and participation in cultural events, Trump’s team is seeking to maintain and expand this support.

Despite these gains, Democrats are ramping up efforts to regain ground with Latinos. The Harris campaign recently announced a $3 million push aimed at Latino voters, focusing on Spanish-language radio ads and organizing efforts around popular events like baseball games and boxing matches.

With Latino voters poised to play a pivotal role in battleground states, Trump's outreach, combined with growing economic frustrations, could have a significant impact on the 2024 election.