Quick Hit

The Biden administration's White House social media accounts have been criticized for their inconsistent messaging on the "Transgender Day of Visibility", with the Spanish language account, "La Casa Blanca", failing to acknowledge the day. This discrepancy has raised questions about the administration's approach to its Hispanic audience.

Key Details

• The English White House social media account acknowledged both Easter and the "Transgender Day of Visibility" on March 31, while the Spanish account only recognized Easter and Cesar Chavez.
• Support for President Biden among Hispanic voters has reportedly dropped significantly since the 2020 election.
• Catholicism is the predominant faith among the Hispanic community in the U.S., which may have influenced the administration's decision to avoid mentioning the "Transgender Day of Visibility" on the Spanish account.

Diving Deeper

The Biden administration faced backlash over the weekend for issuing a proclamation for March 31 as "Transgender Day of Visibility", coinciding with the Christian holiday of Easter Sunday. The proclamation, issued on Good Friday, declared, "By virtue of the authority vested in me by the Constitution and the laws of the United States, do hereby proclaim March 31, 2024, as Transgender Day of Visibility." This day has been recognized annually since 2009, and has been proclaimed by Biden multiple times during his administration.

However, the Spanish iteration of the White House account, "La Casa Blanca", did not post anything related to the LGBTQ holiday. Instead, the posts on this account were solely dedicated to celebrating Easter and Cesar Chavez. This contrasted with the English White House account, which acknowledged both Easter and the "Transgender Day of Visibility".

The discrepancy in messaging between the English and Spanish accounts has raised questions about the Biden administration's approach to its Hispanic audience. Recent polls suggest that support for Biden among Hispanic voters has dropped dramatically since the 2020 election. The predominant faith among the Hispanic community in the U.S. is Catholicism, which may have influenced the administration's decision to avoid mentioning the "Transgender Day of Visibility" on the Spanish account.

This incident highlights the challenges faced by the administration in balancing its commitment to inclusivity and diversity with the sensitivities of its diverse voter base. It also underscores the importance of consistent messaging across different platforms and languages, to avoid perceptions of favoritism or exclusion.